Undertheimpactofglobalization,mainstreamChinesetelevisionmediaasakeyideologicalmediumneedstoproceedfromlocalculture,demonstratefirmculturalconfidence,fightfordiscoursepowerinaglobalarena,explorecommunicationmethodswithChinesecharacteristics,andpromotetraditionalChineseaestheticideals.Inrecentyears,domesticoriginalculture-themedtelevisionprogramshaveseenrisingpopularity."ChinesePoetryCongress","EverlastingClassics","Reader","NationalTreasure",andotherphenomenaloriginaltelevisionprogramsappearonTVscreenlikebambooshootsafteraspringrain,whichisamanifestationofculturalself-consciousness.TheseprogramsinterpretedChineseculturefromdifferentangles,andhighlightedtheChinesemanner.Intheglobalizedrhetoricalcontext,theglobalizationofculturalcommunicationstillfacesmanydifficulties.Globalizingculturalcommunicationmeansthattheculturesofdominantnationsandethnicgroupscantranscendtimeandspace,beperceivedandacceptedbyothercultures.Somewillevenleadtoculturalhegemony.Asaresult,theculturesofweakernationsorethnicgroupsmightneedtoactivelyorpassivelymovetowardsthedominatingcultures,becomefollowersofdominantcultures,whichwillinduceculturalanxiety.Inaddition,economicglobalizationmightalsocausesocietiestobecomedullinaestheticemotions.Inaconsumeristsociety,people'ssensesareconstantlystimulated,emotionsareconstantlyexchanged,whereemotionalecologybecomesimbalanced.Inaninformationsociety,people'stimeismorefragmented,theirmentalityisrestless,andtheirspiritcannotfindarestingplace,andthereisadesperateneedforaestheticsalvation.LargenumbersofTVprogramsthattransplant,imitate,orplagiarizethosefromdominantcultures,losingaestheticconfidenceandtractionindomesticaudiences,thisphenomenonareubiquitousinweakercountries.Topleasethepublic,televisionartisincliningtowardsvulgarandentertainingtendencies.Inrecentyears,asChina'scomprehensivenationalstrengthhasremarkablyincreased,manypeoplebeganreexaminingthevalsuesofChinesetraditionalculture.Asaresult,televisionprogramswithChinesecharacteristicsareflourishingtogether,whichisresponsibleforthepresentdiversityinthelandscapeofChineseTVculture.Fromtheviewpointofaestheticexperience,onlywhencultureandartexpresslocalaestheticideas,canwinstimulateempathyandresonancefrommembersofthepublic,evokenationalculturalmemories,andstrengthencommunityculturalidentity.Inrecentyears,thegovernmentactivelypropelledinnovationandstriveforexcellencefortelevisionprograms,emphasizedtheinheritanceofChinesetraditionalculture,andpromotedChinesestorieswithChinesecharacteristicsandthespiritofthetimes.Basedonthis,culture-themedtelevisionprogramsabundantlyexcavatedresourcesfromChinesetraditionalculture,becameinnovatedinbothcontentandform,toexpressChinesepeople’semotionsandestablishcollectiveidentity."ChinesePoetryCongress"usesmagnificentaudio-visualeffectsandbrilliantsegmentdesignstoletaudiencesrecollecttheTangandSongpoetry."EverlastingClassics"usesmodernmusictoreinterpretclassicalpoetry."Reader"useswarmvoicestotransmitthebeautyofliteratureandemotions,andarousedtheentirepopulation'senthusiasmforreading."NationalTreasure"holdsitsfootholdinthe"museumcollectionofnationalculturalrelics”.Itusesscenereconstructiontoillustratethepreviousandpresentlivesoftheculturalrelics,andtoendowthemwithvitality.Theseculture-themedtelevisionprogramsusednationalculturalsymbols,combineddifferentmethodsofstageart,mobilizedtheateranddrama,drawing,dancing,calligraphy,martialartsandotherartisticelementstoshapeanaestheticimagewhichaccordswithChinesepeople'shabitsofappreciation.Behindthesymbolsof“Chineseimages"arevividhistoricalfigures,richandthicknationalcultureandauniquestyleofaesthetictaste.FocusingontheoverallobservationofChinesetraditionalculturalaestheticimages,theseprogramsbothhighlightedandenhancedourcollectivenationalidentity,andrepresentedtheculturalself-consciousnessandresponsibleundertakingofmainstreammedia.Undertheimpactofculturalglobalization,heterogeneouscultureswillinevitablycollide,whichwillstimulatetheconsciousnessofculturallocalization.Thismaytrigger"conservatism"and"radicalism".Theformerisacompleteaffirmationofindigenousculture,butisinclinedtorejectforeignthingsblindly.Thelatterisacompleterepudiationoflocalculture,anditispronetobeincorporatedintothedominantculture.Neitherattitudeisconducivetothereproductionoflocalculture.Everynationandcountryhasitsuniquecultureandart,inthegeneralobservationofhistory,artisalwaysdevelopingthroughexchangeandintegration,whereanall-embracingapproachisnormalcyfortheinnovativedevelopmentofart.Chineseculture-themedtelevisionprogramsshouldbeartheresponsibilityofculturalself-consciousness,reestablishtheconfidenceofChineseaesthetics,bringtraditionalChineseaestheticstotheworld,realizetheidealrealmof"everybeautyisbeautiful,weneedtoappreciatethebeautyofothersasdotoone'sown,andtheworldwillhencebecomeharmonious."ContributedbyWangGuiting,ContractResearchFellowattheResearchCenterfortheTheoryofSocialismwithChineseCharacteristicsinFujianProvince;LiuDan,TeacherattheCross-StraitCommunicationInnovationResearchCenterofHuaqiaoUniversityTranslatedbyZhangJunye