Managingindividualizedphysicalbookstoresisacomprehensivetestofideal,aesthetics,andperseveranceYoungpeoplemanagingindividualizedphysicalbookstoresisameaningfulthing.Itisacomprehensiveexperienceinvolvingone'sideal,aesthetics,andperseverance.Itisajourneyofbothpreservingtraditionandpersistingtoinnovate.However,itisnotaneasytask.Accordingtoincompletestatisticsby"Publisher"magazine,in2020,atleast30individualizedphysicalbookstorescloseddownthroughoutthecountry.Yetsurprisingly,morethan50bookstoresalsoemergedandopenednewshops.Theybecamespirituallighthousesforbooklovers.Duringthepastyear,somebookstoreswereforcedtoseekhelp,andcourageouslydivedintounfamiliarfieldstofindwaystoovercometheirproblems.Someupheldtheirattitudeandremainedfirmlyconcentratedonreading.Otherbookstoresevengrewagainstthetrend.Nowadays,thoughonlinebookstoresaccountformorethanhalfofbookretail,thevalsueofphysicalbookstoresisstillirreplaceable.Individualizedphysicalbookstoresareauniquehumanlandscape,theycanopentheirdoorsonbusystreets,butcanalsohideinthequietcountryside.Owningabookstoreremainsanidealforyoungpeopleoftoday.Inthe"2020ReportonYoungPeople'sDreamJobs"byDTFinancial,"openingone'sownstore"wasthemostpopulardreamjob.The"ReportonSmallShopEconomicVitality"alsodemonstrated71%ofpeopleintheagegroupbetween18-50haveplanstoopentheirownstores,wherebookstorerankedsecondamongallthechoices.Behindstatisticalfigures,everybookstoreownerwhoactedouttheirideasiswritingabrilliantstory.WangWenhai,whois32yearsold,gaveuphishigh-payingjobofsevenyearsataninternetcompanyandfounded"OneBookstore"in2018.Byintegrating“user-oriented”internetthinking,hesetupa"membershipsystem"communitybookstore.Inanexperimentcalled"rescuingyoungpeoplefrom996"(apopularsayingaboutworkingfrom9amto9pm,sixdaysaweek;implyingthehighpressuresyoungpeoplefaceintheirwork),thisbookstoreletreadersusevalsuablefreetimetodothingsthattheyarepersonallyinterestedin,andgainbacktheirfreedom.OriginatedfromWenzhou,WuliaoBookstorehasbecomealocalculturalpostcard.Itsteamiscomposedofyoungpeopleborninthe1980sand1990s,somewithPhDs.andmaster'sdegrees.Theyhaveassembledoutstandingyoungpeoplefromvariousfields,youngandfullofcreativity.Duringthepandemic,theteamactivelyjoinedthefrontlineworkersincombatingthepandemic.FounderZhangXiao,oneoftheinitiatorsofthe"HighTemperatureYouth"action,tookadvantageofthestrongteamworkfromthebookclubandraisedover10millionyuanofgoodsandmaterialstoaidenationalandinternationalpandemicpreventionandcontrol.Ineverycityoftheworldandineverystreetcorner,weneedthespiritualpowerofbookstores.Canyouimaginethelookofacitywithoutabookstore?Thedesolationischillingtothinkof.Whenonlinebookstoreshavebecomemoreandmorelikefastfoodchains,withthesamebookstrendingontherankinglist,theinsightandtasteofindividualizedphysicalbookstoreownersareallthemorevalsuable.Everyyear,thesebookstoreownershavetopickfrommillionsofpublicationstofindqualityworksthatsuittheirowntaste,andusetheirphysicalbookstorestoenrichandenlightentheculturallandscapesofdifferentcommunitiesandcities.Individualizedphysicalbookstoresthatexperiencedtrialsandhardshipsandhavebecometenaciousthroughoutitall,havelastednotonlybecauseofnostalgia.Inthelongpersistence,theyexploredallthedifferentbusinesspossibilitiesofbookstores.Topassonthislight,differentgenerationsofbookstoreownersstrivedtoexpandtheboundariesoftheircommercialactivities.Atpresent,individualizedphysicalbookstoresarenolongermarketsforsellingbooks.Thankstotheeffortsofyoungpeople,bookstoreshavebecomepublicculturalspacescenteredonreading.Theyarecontinuouslybeingabsorbedintothelivesofreaders,andbeingintegratedintothelivesofbooklovers.Writer:RenDianshun